SNW EUROPE CHANNEL SUMMIT : SESSION ABSTRACTS
Click here for the SNW Europe Channel Summit agenda summary
MONDAY 27th OCTOBER
Level C2
Rooms Spektrum 1 & 2
Registration from 14:00
Session Chairpersons:
John Chapman, IT Europa
Keith Humphries, EuroLan
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GENERAL SESSIONS:
TheInfoPro
Successful Emerging Technologies for IT Infrastructure
Presented by: Ken Male, Founder & CEO
This session will provide an overview into the adoption plans and implementation timeframes of key technologies spanning the storage, servers, info-security, networking and sourcing markets. A full version of the presentation will be made in the main conference on both Tuesday and Wednesday.
ESG
Channel Partner Differentiation Through “Green”
Presented by Paul Myerson, Senior Channel Analyst
When the IT Channel thinks GREEN, most think power packaging and cooling. The problem is that the majority of funded initiatives tied to GREEN are not driven by IT, they are driven by the lines of business and have IT support the initiatives. Paul Myerson, Senior Channel Analyst from the Enterprise Strategy Group will discuss these Green Business Initiatives and how the solution partner community can map this back to IT to gain a competitive advantage inside their customer base.
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TECHNOLOGY TRACK:
CST1: Hitachi GST Europe Ltd
'Enterprise Storage Hierarchies, how to adjust for high I/O and low energy bills'
Presented by: Brendan Collins, VP of Product Line Management
Hitachi GST, discusses the challenges associated with continuously growing storage demand and increasing I/O workloads in the face of global resource limitations. Hard disk drives have traditionally been addressing more and more segments of the storage pyramid. How will they stack up against SSD as the late entrant in the enterprise storage field?
CST2 - Overland
'SAS Interface Technology and Opportunities'
Presented by: Julius Faubel, PreSales Manager Central Europe
Serial Attached SCSI (SAS) is currently replacing the Parallel SCSI interface. "Serialisation" was the only way to continue making progress in connecting mass storage appliances as the speed and mechanical dimension of the parallel SCSI interface had reached the limits. Compact connectors, higher speeds, easier configurations are the characteristics of SAS from which the user and system benefit. This practically focused presentation will explain all you need to know about SAS, the interface, opportunities and terminology.
CST3 - Quantum
‘De-Duplication - Solve your customer's Data Protection Challenges in a Virtual World'
Presented by: Gabriel Chaher, Sr. Director, International Product & Field Marketing
Environmental and energy concerns, coupled by exponential data growth, digital security, ROI drivers and more efficient utilization of IT resources are driving organizations to reduce cost and complexity of managing their storage and computing needs. The technology cycle already took us from centralized architecture, to distributed clients/servers environment and storage consolidation; now server virtualization adds its own data protection challenge. Do traditional data protection, retention and archive strategies still apply in a virtual world? Storage optimization technologies such as data de-duplication are important to optimize ROI of virtualization, but should IT departments re-architect their data protection systems or leverage existing resources and experience? Please join Quantum’s Gabriel Chaher to learn what to consider when defining data protection strategy in a virtual world and to make better decisions on when and how to deploy new technology such as de-duplication.
CST4 - Syncsort
'How you can free your customers from restrictions in their backup environment
Presented by: Daniel Brunnert, Regional Sales Manager
Backup Express offers a high-performance block-level incremental backup with a versioned full-backup and file-level restore. This technology allows doing backups frequently during the day without having a significant impact on the CPU or network. The backup data will be available for the production in minutes, independent of the amount.
CST5 - Dell
'Virtual Server needs Virtual Storage'
Presented by: Philip Lisci, Account Exec & Martin Schulz, Senior Consultant, EqualLogic
This session will discuss a virtual data center containing three modules: Storage, Blades and VMware - Module “Side Recovery Manager”.
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BUSINESS TRACK
CSB1 - Fujitsu Siemens Computers
'The FibreCAT promise: Making Storage Business Easy'
Presented by: Marcus Schneider, Director Storage Product Marketing
Driven by Virtualization, increased requirements for high availability, and compliance challenges such as EuroSOX, Storage has become a great opportunity for SMEs and therefore for the channel. Fujitsu Siemens Computers entered this market with dedicated products and channel centric programs and services two years ago. In this session we want to discuss the major factors behind our success with storage in the channel and let you know how you can benefit from what we have to offer.
CSB2 - Brocade
'Data Center Fabric Architecture, Expanding opportunities’
Presented by: Barbara Spicek, Senior Director Sales, EMEA
Brocade has dramatically expanded it’s portfolio for the datacenter over the past two years. Product offerings go far beyond connectivity and the portfolio addresses more comprehensive data center solutions. Brocade is developing new solutions in the data center - like file services, End-to-end connectivity through new intelligent HBAs, Data Mobility and Security solutions and a lot more. During this session Barbara Spicek will show how Brocade is proactively driving these new opportunities and translate them into addressable channel revenue streams.
CSB3 - Emulex
'Increased Revenue: Driving up your SAN attached rate'
Presented by: Craig Skelton, Director, Channel Sales EMEA
With the increase of FC link speeds, the emergence of FCoE and the ever increasing demand for Virtualisation, hear how Emulex can help you increase sales, maintain customer loyalty and improve margin. Our dedicated Reseller Program and our commitment to you as a partner make Emulex the right choice as your HBA Partner. Join us and find out why.
CSB4 - 3PAR
'Making the difference with a unique high-end technology'
Presented by: Joao Silva, Channel Sales Manager
Green storage pioneer and leading global provider of utility storage, 3PAR delivers a highly virtualized, next-generation alternative to traditional storage. Come learn about 3PAR’s disruptive technologies, our unprecedented value proposition, our elite EMEA partner network, and how 3PAR can help you maximize profits from data center virtualization trends.
CSB5 - HP
'The road ahead for HP StorageWorks'
Presented by: Neal Clapper, StorageWorks VP EMEA
Neal Clapper will be sharing HP's storage strategy and key growth opportunities in the market. She will highlight key got-to-market opportunities for resellers to partner with HP, including the various advantages of selling HP StorageWorks products and solutions as an HP Preferred Partner.
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CLOSING SESSION:
IDC EUROPE
Building effective vendor relationships: results from the IDC's Storage Channel Survey
Presented by: Nick Sundby, Director Storage Consulting
All storage vendors are looking for growth. and working effectively with the channel is a critical requirement. IDC's Storage Channel Survey benchmarked the major array vendors, to provide an objective analysis of how well they engage with their distributors and resellers. In this presentation, Sundby gives an overview of the results, and discusses what the channel needs to drive profitable business.
NOTE: All Channel Summit delegates are invited to the SNW Europe Welcome Reception in Hall 5 of the Congress Centre (18:00 – 19:30)
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