IDC Europe Industry Briefing
14:15 – 15:35, Monday 27th October 2008
Level C3, Room Illusion 2

Welcome & Western European Disk Storage Systems Market Trends & Analysis
Claus Egge, Program Director
With turmoil rife throughout the global financial system, many storage market stakeholders are wondering how storage spending is holding up in these uncertain times. Many are equally concerned with expectations about future storage spending. Join Claus as he presents historic and forward-looking trends to help address these and other questions regarding the Western European disk storage systems market.

European Storage Software & Services Trends and Opportunities
Carla Arend, Program Manager
In 2008, European organisations are re-thinking their data protection architectures, due to increasing adoption of virtualisation and the infusion of new technologies into this market. Protection, management and recoverability of data in general remains a top concern in Europe, but customers have more choices in sourcing storage technologies, either in-house or as a service. This presentation is giving an overview of the top growth areas within storage software and the drivers for this growth. Also, the competitive landscape will be presented to show, which vendors are best positioned to capitalise on the storage software opportunity and serve end-users needs. At the end, we will take a brief look at the European storage-as-a-service market.

European Vertical Views European Vertical Market Trends for Disk Storage Systems
Serena Da Rold, Program Manager
Changing economic and market conditions will impact spending trends differently in each industry sector and country, and investment decisions are set to become increasingly selective. Nevertheless, demand for storage will remain lively as companies across most verticals are still striving to identify the best solutions to cope with data explosion, in its many forms.  In the current uncertain economic landscape it is crucial for vendors to understand the prevailing needs and priorities, specific to each vertical market, in order to better tailor their offering to potential customers. Join Serena Da Rold for a review of current vertical trends and opportunities for storage vendors in Western Europe.

Sustainability 2008. The Second Wave of Green IT
Nick Sundby, Consulting Director IDC Storage and Systems Consulting
 Attitudes to 'green IT' in Europe are evolving rapidly, with green-related spending an increasingly important element of customer's plans. Using recent European survey results, Sundby will identify current and future trends in the market's green IT requirements.